On this episode of ChaiNet, we sit down with Amit Singha, founder of Anuprerna.
Amit left a high-stakes M&A career at Infosys to go back to his roots in West Bengal. Today, he works alongside artisans who carry 200-year-old traditions, connecting them to modern markets.
In this conversation, Amit opens up about:
* What made him walk away from corporate life to count handloom threads in a village?
* The on-ground reality of working in weaver clusters that nobody talks about.
* How he’s solving the brutal working capital gap in artisan commerce.
* What “technology-enhanced” actually means when you’re working with handloom weavers.
* The big question: What happens when AI agents start making purchase decisions for consumers?
* Whether AI becomes the biggest advantage artisan brands have ever had or their biggest threat.
* India’s China+1 moment and why global ethical fashion brands aren’t already calling.
* The thing he built that he was confident about, and later realized he was completely wrong.
* His advice to anyone wanting to build a sustainable artisan brand in India.
If you’re wrestling with what AI means for human-centered businesses, this one’s for you.
Listen to Amit Singha on ChaiNet now.
