It is always a treat when guests come into the studio because in-person interviews are so much more conversational and, therefore, better. Jessica McGlory, director of paid social at the online marketing firm Jellyfish, joins us to talk about how paid media can be helpful. Most of us don't think about paid online social advertising as being helpful, but when it is targeted the right way, contains the right message, and offers something useful, it can definitely help people achieve outcomes.
