Description

Irene Lefton, customer success advisor and co-chair on the governing council of the Customer Success Leadership Network joins Helping Sells Radio to talk about the things we fail at creating and implementing customer journey maps. She wrote an article called, Five Common Failures of Customer Journey Maps. In this episode we unpack her article and one over arching theme is creating a journey detailed enough so we can create a predictable customer experience, but flexible enough so as not to become so rigid that we cannot respond to customer needs. 

Learn more about Irene:

• On Linkedin: https://www.linkedin.com/in/irenelefton/
• Her Linkedin Article: Five Common Failures of Customer Journey Maps - https://www.linkedin.com/pulse/five-common-failures-customer-journey-maps-irene-lefton/
• Customer Success Leadership Network: http://customersuccessnetwork.com/

Tell us what you think of Helping Sells Radio

We'd love it if you'd:

1. Write a review on Apple Podcasts or where ever you get your podcasts. 
2. Tweet us using the hashtag #HelpingSells
3. Comment below.

Thank you for listening to the show.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit helpingsells.substack.com