Dave Duke is the chief customer officer and co-founder at MetaCX, Host of the Revenue Revolutionaries podcast and two-time Helping Sells Radio guest (Ep 95). Mathew Sweezey is the director of market strategy at Salesforce and author of the Harvard Business Review Press book, The Context Marketing Revolution.
We talked to Dave and Mathew about a new ebook they collaborated on called, The new north star: experience is the method, outcomes are the goal. In it, the research suggests a new model and strategy for moving an organization from an experience-focused orientation to an outcomes-focused view point.
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