Hello, everyone, welcome to my weekly audio journal. This week is about, press releases. Start with the press release in mind. What that means is, whatever idea or business or model that you are working on.
Visualize and imagine what the press release would look like.
Start backwards. So that's something that Amazon does first before anything else. They always start with the press release. Then they reverse engineer it. Ask yourself, who are you targeting? What problem are you solving and why is your solution the best in the business. If your press release isn't convincing enough then change it.
