Hello, everyone. Welcome to my weekly audio journal.
This week I wanted to share the strategy of preeminence by one of my favourite teachers, Jay Abraham.
Essentially the strategy of preeminence is putting your client's needs first and foremost, before your own.
Now what that means is, treating a client like a friend. Putting what they need or figuring out, what is best for them. Even if it means your service or product does not suit them, because then they can look at you as a trusted advisor for most things, if not all things. Because they know that you have their best interest at heart.
It reminds me of this other quote that I came across recently. And it says to succeed, get other people to pay you. To become wealthy, help other people to succeed. And that is essentially what the strategy of preeminence is about, it's about helping other people succeed.
