In Episode 2, I expand on my explanation of the three layers of pricing: Macro, Strategic, and Transactional
These were the topic of a recent text post: Three Levels of Pricing
However, I expand the the discussion in the podcast and use additional examples. If you haven’t had a chance to read the post, this a great chance to catch up on it. But if you have, I don’t think you’ll find it’s just a repeat.
