In this conversation, I interviewed Matt Trappe, a creative director, photographer, and brand builder. We discuss the concept of branding and its importance in business. We also talk about some of our favorite brands and how they establish trust and loyalty with their customers. We discuss a little about our shared experiences working on building the Altra brand and how Matt has gone on to take what he has learned from other brands to building brands of his own.
Matt shares his experience in the running industry and the challenges he faced as a creative. We also discuss the future of the industry and the power of storytelling in marketing. Our conversation explores the importance of brand marketing and storytelling in the digital age. It emphasizes the need for brands to focus on qualitative engagement and long-term brand building rather than just immediate results. Our discussion also highlights the value of working with creators and incorporating their ideas into brand marketing strategies.
Books Discussed:
* Open: An Autobiography - Andre Agassi https://amzn.to/3XDeZmd
* The Creative Act - Rick Rubin https://amzn.to/3XS7lWG
Where to connect with Matt:
* On Substack - A Matter of Brand
* On Instagram https://www.instagram.com/trappephoto/
* His Auteur Sportif brand https://auteursportif.com/
Key Takeaways
* Branding is the way a business communicates its values, purpose, and identity to others.
* Establishing trust and loyalty with customers is crucial for a brand's success.
* The running industry has a strong emphasis on brand marketing and storytelling.
* The future of the industry may involve a shift towards quality over quantity and longer-form content.
* Creatives should consider creating their own side projects to showcase their skills and creativity.
* The power of narrative and storytelling is timeless and can have a profound impact on individuals.
* The psychological benefits of running and the sense of community it provides are often overlooked by brands.
* Balancing creativity and business aspects can be challenging, but it's important to find a niche and stand out in a crowded market. Brand marketing is essential for building trust and creating a meaningful connection with consumers.
* Qualitative engagement and long-term brand building are more valuable than immediate results.
* Collaborating with creators can bring fresh ideas and perspectives to brand marketing.
* Traveling and experiencing different cultures can inspire creativity and personal growth.