In this conversation, Jeremy Howlett interviews Caitlin Proost, who shares her journey from brand management to creating a mental health app focused on postpartum support. Caitlin discusses her personal experience with postpartum depression and the lack of resources available for new mothers. She explains how her app aims to provide daily mood tracking, access to mental health tools, and community support to help mothers navigate their postpartum journey. The conversation emphasizes the importance of community, technology, and simplifying mental health tracking for new moms.
In this conversation, Caitlin and Jeremy explore the significance of building community and relationships in both personal and professional contexts. They discuss the challenges of creating connections, the importance of prioritizing relationships over transactional interactions, and the impact of technology on mental health. The dialogue emphasizes the need for intentionality in daily life, the value of qualitative relationships, and the experiences that shaped their careers, particularly in the context of brand building and community engagement.
Together, Caitlin and Jeremy reflect on their experiences in building a running shoe brand, the challenges they faced, and the resilience they developed through significant events like the Boston Marathon bombing. They discuss the importance of community, the role of co-founders in entrepreneurship, and the lessons learned from failure. The conversation also touches on personal growth, travel experiences, and the motivation behind their current projects, including Caitlin's new app and upcoming podcast.
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Key Takeaways
* Addressing Postpartum Mental Health – Caitlin Probst transitioned from brand management to tackling postpartum mental health, recognizing that one in five mothers experience postpartum depression. Her app provides essential tools for recovery, including mood tracking and AI integration.
* The Power of Community Support – Many new mothers struggle to ask for help, making community support crucial. The app encourages sharing mood updates with a support network, emphasizing that building a strong village can lighten the mental load.
* Intentionality in Life and Business – Being proactive in fostering relationships—whether in parenting, entrepreneurship, or community-building—leads to deeper fulfillment. Developing relationships first often paves the way for business success.
* Lessons from Entrepreneurship – Caitlin highlights the value of patient persistence, failure as a teacher, and the importance of co-founders in navigating challenges. Resilience and genuine engagement are key to building a strong brand and community.
* Technology, Disconnection, and Mental Health – While technology can be a valuable tool, it can also hinder our ability to be present. Disconnecting from screens and embracing silence is essential for mental well-being.
* Life’s Defining Experiences – From experiencing the Boston Marathon bombing to traveling the world, Caitlin believes that challenges and diverse experiences shape perspectives, enrich understanding, and drive meaningful work.
Books Discussed
* The Compound Effect by Darren Hardy https://amzn.to/4icuDOF
* Never Eat Alone by Keith Ferrazzi https://amzn.to/4bMzMuy
* The 12 Week Year by Brian Moran https://amzn.to/4kEjaZT
* Rework by Jason Fried https://amzn.to/4ixrqJk
Where To Connect with Caitlin
* LinkedIn https://www.linkedin.com/in/caitjustine
* VillageFor Community https://villagefor.carrd.co/
* VillageFor Instagram https://www.instagram.com/villagefor_
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