Here are the top 5 takeaways from this episode:
* Strongpay is a payroll company with deep expertise in both payroll and retirement services, uniquely originating from a retirement TPA background.
* The company’s core “why” is building lasting relationships and making a positive impact on clients and the community, focusing on personalized service over being a large, impersonal provider.
* Strongpay’s ideal clients are small businesses or individuals who wear multiple hats and need help with payroll and compliance, especially those for whom payroll is not their primary focus.
* Accountants, CPAs, and 401k advisors are key referral partners, as Strongpay often collaborates with them to serve mutual clients efficiently.
* Rob Ruff’s experience as both a business leader and small business owner (of a hair salon with his wife) gives him valuable perspective on the challenges clients face, and he uses Strongpay for his small business.
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