Are you tired of your lead generation being haphazard at best? Do you feel trapped in the day-to-day operations of your firm, constantly firefighting, tied to your high billable hours?
If so, then this episode is for you. It shows you how to put your marketing on autopilot by focusing on delivering a flawless client experience.
The episode introduces the concept of the Market Flywheel. A series of processes underpinned by systems that consistently generate a reliable source of high-quality work. This is your guide to finally getting out of the feast-or-famine cycle and creating a business that grows with less stress.
What you will learn from this episode:
- Why many traditional marketing campaigns fail for service firms,
- How to use the number of client referrals and repeat business you receive each month as the most important Key Performance Indicator (KPI) for measuring your client service quality.
- The simple question to include in a client satisfaction survey that will tell you how likely a client is to recommend your firm.
- A four-step process for building your own Marketing Flywheel, including:
- How to get your team involved in growing the business, even though they weren't hired for their sales skills and often lack the time or motivation.
- The one question your team can ask at the end of every client conversation to open the door to new opportunities: "Is there anything else we can help you with today?".
- Simple, low-effort actions your team can take to instantly boost your firm's social proof and online reach.
Related episodes:
Steal my top idea to consistently generate new business: https://startuptogrownup.substack.com/p/steal-my-top-idea-to-consistently
Fix these 4 core Business Development processes before you try to scale: https://startuptogrownup.substack.com/p/fix-these-4-core-business-development
Useful links:
- sign up as a paid subscriber and use this link to get 20% off an annual membership of Start Up To Grown Up
Welcome to a free podcast episode of Start Up To Grown Up: Your source for ideas, insights and tactics to take back control of your business and scale it sustainably and profitably by Heather Townsend, award-winning author of The Accountants’ Millionaires’ Club and Founder of The Accountants’ Growth Club
Each episode of the Start Up To Growth Up Podcast is based on my weekly Substack Article on the same topic. Head over to my substack to subscribe https://substack.com/@startuptogrownup so you never miss an article or episode again.
