In this episode, we explore the profound impact of stories on both our personal lives and businesses. Stories communicate directly with our subconscious, shaping our perceptions and decisions in ways we may not even realize. Annette delves into how understanding and consciously engaging with stories can help us reclaim lost parts of ourselves and — for small business owners — create compelling brand narratives that resonate with ideal clients.
Key Takeaways
* The Subconscious Power of Stories: Stories bypass the logical mind and speak directly to our subconscious, helping us process emotions and ideas on a deep level.
* Reclaiming Lost Parts of Ourselves: As children, we instinctively understand the deeper meanings in stories, but as we grow, we are often encouraged to suppress this understanding. Reconnecting with stories allows us to rediscover those forgotten aspects of ourselves.
* Storytelling in Business: Entrepreneurs and business owners can use storytelling strategically to shape their branding, connect with their audience, and craft a compelling "story to live by."
Resources Mentioned
* Frankenstein by Mary Shelley
* Dracula by Bram Stoker
* Strange Case of Dr Jekyll and Mr Hyde by Robert Louis Stevenson
Show Links:
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