In this episode, Nik Sumeiko and Marius challenge the common belief that great craft equals project success. They discuss how to identify business value, measure real impact, and stand out by solving the problems that actually matter.
What you'll learn in this episode:
✓ The gap between a finished project and a successful one.
✓ How to connect your work to real business goals.
✓ What "definition of done" really means beyond features.
✓ Why short delivery cycles reduce risk and save money.
✓ How to stand out by solving business problems, not just shipping craft.
Timestamps:
(00:00) — Episode intro
(01:03) — The psychology of project success
(04:00) — Why craft alone doesn't guarantee success
(06:50) — Over-delivering by solving business problems is the creator UVP
(14:53) — The business side of creative careers
(20:58) — The definition of done, explained
(26:14) — Real-world example: building a DiGA health app
(29:44) — What happens when projects fail
(34:20) — Why business thinking matters more in the AI era
Resources and people mentioned in the episode:
- Maurizio Poletto: https://www.linkedin.com/in/mauripoletto
- Cristiano Ronaldo: https://www.youtube.com/@cristiano
- Jeff Sheldon: https://ugmonk.com, https://www.instagram.com/ugmonk/
- (DiGA App) Uroletics: https://www.uroletics.com
- (Government Regulatory) BfArM – Digital Health Applications: https://www.bfarm.de/EN/Medical-devices/Tasks/DiGA-and-DiPA/Digital-Health-Applications/Interesting-facts/_artikel.html
Find Nik Sumeiko online
- https://linkedin.com/in/niksumeiko
- https://youtube.com/@niksumeiko
Find Marius Bauer online
- https://www.linkedin.com/in/mariusbauer
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Hosts: Nik Sumeiko, Marius Bauer
Editor: Joe Gustilo (https://fiverr.com/producerelite)
Podcast art & background music: Marius Bauer (https://konvergenz.studio)
B-rolls: Fayez Nureldine / AFP (picturedesk.com) https://www.heute.at/i/cristiano-ronaldo-jetzt-neuer-deal-mit-den-saudis-120128211/doc-1j44pbg964, Vitaly Gariev (https://artlist.io/stock-footage/artist/vitaly-gariev/943), Frame Stock Footage (https://artlist.io/stock-footage/artist/frame-stock-footage/664)
