I'm sure you've experienced this while shopping online. You find a product at an attractive price and decide to purchase it, using internet banking for the payment. However, an error message appears that says, "Sorry, something went wrong; the transaction failed. Please try again later." It's quite annoying, right? Maybe you've had enough and decide to let it go. But before you do, consider the "task at hand" when you're using a service or a product. This issue is crucial not only for the vendor but also for you.
Blog post: https://www.victorleungtw.com/2021/09/29/jobs-to-be-done/
