In an era where many legacy media companies have struggled to adapt to digital disruption, The New York Times has emerged as a standout success story. With over 7.6 million digital subscribers, the Times has demonstrated how a legacy brand can thrive in the digital age. This transformation is a textbook example of how to execute a digital strategy effectively. Here, we’ll explore how the Times’ digital transformation aligns with the six critical success factors for digital transformations: an integrated strategy, modular technology and data platform, strong leadership commitment, deploying high-caliber talent, an agile governance mindset, and effective monitoring of progress.
