Guest: Arthur Castillo, Director of Content, Community & Partnerships
Laura is joined by Arthur Castillo, the Director of Content, Community, and Partnership at Aligned. Arthur started his career in sales and always had an affinity for storytelling and community. By leaning into his strengths, he crafted his own role at the intersection of community, evangelism, and sales.
In this episode, Laura and Arthur discuss Arthur's unique journey across different go-to-market roles and the lessons he's learned along the way. They delve into the importance of curiosity, adaptability, and how crucial it is to handle ambiguity when working at an early-stage startup. They discuss:
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Arthur also gives a shout out to: Vivek Nanda, Kyle Asay, Obaid Durrani, Todd Clouser
Timestamps
(00:00) -- Intro
(03:13) -- Day in a Life: Running Content and Community
(04:31) -- Wearing Multiple Hats
(05:51) -- The Benefits of a Go-to-Market Tour
(09:43) -- The Concept of Skill Stack for Career Growth
(13:53) -- The Invisible Necklace Framework
(18:31) -- The Power of Combining Unique Experiences and Skills
(28:08) -- Seeking to Understand Before Being Understood
(30:19) -- Dealing with Ambiguity and Pivots
(37:56) -- How to Run One-on-One Meetings with C-Level Executives
(45:40) -- Closing and Influence Shout Out
