Emma is a global fitness authority who consults to the fastest-growing segments in the sector: boutique studios, budget clubs, digital workouts and fit-tech start-ups. She also advises outside the sector to wellness, lifestyle and shared work and living spaces. A founding member of group fitness programming juggernaut Les Mills International, former Director of Programming for Equinox and currently advising Basic-Fit – the fastest growing value-based chain in Europe – Emma drives innovation, product development and people initiatives globally.
Emma is fluent in what happens next in fitness. A global citizen, she is also a sought-after speaker for events and podcasts around the world, a published author and a regular contributor to international business forums, trend panels, industry publications and women’s events. She serves on a number of boards and advisories and delights in igniting purpose-driven companies.
