We’re both mid-launch as we record—and neither of us is following the big launch playbook. In this episode, we turn the mic on our own businesses as we’re launching while life-ing. Meg renamed her core program from a membership to a mentorship—the Signal Mentorship—and is figuring out how to re-sell something she’s already sold many times over when the positioning has changed. Jessica sold her six-month cohort almost entirely through personal emails, membership upgrades, and alumni re-enrollments, and is calling it what it is: a cozy launch. (Meg has to remind Jessica that that still counts as a launch!)
We get into the behind-the-scenes logistics—pre-scheduling emails before vacation, hiring a copywriter if you’ll never actually write launch emails yourself, when and why to use paid workshops, and the feeling of “enoughness” in a launch.
* Meg’s rebrand from the Content Love Lab to the Signal Mentorship—and why “membership” wasn’t the right word anymore
* Pre-scheduling launch emails around vacation, jury duty, and client deadlines that don’t pause for you
* Jessica sent 50+ personalized emails instead of a launch sequence—and why she felt like it “didn’t count” as a launch
* The difference between “cozy launching” and “lazy launching” (hint: cozy launching is still a lot of work)
* Why Jessica doesn’t use bump offers, fast-action bonuses, or urgency deadlines
* How we invite discernment in our launches
* What happens when you’ve launched the same program seven times and your people already know the rhythm
* Meg’s paid challenge experiment that went sideways when people came back a month late demanding access
* The power of low-lift launches over time
* How authority compounds when you stop resetting and start building slowly over years
"I had a cozy launch, as [former guest] would say. And this episode is all about cozy launching. But it's because I have been launching the same program with the same time spots for three years now. March and September. It also really helps when you have something that people can re-up and enroll again, because I'm never starting from zero. I'm starting from that one person who said, yes, I'd like to do this again with you." —Jessica
Programs We’re Referencing
Define Your Foundations (cohort re-launching in September)
Deeper Foundations Membership (open every day!)
Providers Jessica uses
Jessica’s Launch Copywriter Courtney Fanning
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