Social media isn’t just a playground for viral memes and dance challenges—it’s the most powerful marketing engine of the 21st century. If your business isn’t leveraging social media platforms, you’re leaving money on the table. Full stop.
Think about it: where do people spend the majority of their screen time? According to recent research from Pew, YouTube and Facebook remain the reigning champions of digital engagement, with YouTube commanding 85% of U.S. adults and Facebook trailing at 70%. Instagram has solidified its place in the ecosystem with 50%, while TikTok continues its meteoric rise, capturing the hearts (and attention spans) of 33% of adults. And if you’re targeting Gen Z, buckle up—90% of teens are glued to YouTube, with TikTok, Instagram, and Snapchat rounding out their top picks.
Read the full blog post on the MyBFF Social Blog.
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Drive down overhead costs and move your business forward with MyBFF Social today. Check out our Digital Marketing Mastery Program today. Contact Matt Gentile, CEO, today at 412-477-3349 or email matt@mybffsocial.com or schedule a consultation via: https://calendly.com/mybffsocial.
Sources:
https://www.pewresearch.org/internet/fact-sheet/social-media/ https://sproutsocial.com/insights/importance-of-social-media-marketing-in-business/
