In the age of AI search and endless scroll, the small businesses and solopreneurs who win are the ones who build both: a strong online reputation and undeniable real‑world credibility.
The new front door: AI and online credibility: AI search is quickly becoming the new front door to the Internet. Potential clients are no longer just “Googling” you; they’re asking AI tools:
“Who’s the most trusted plumber near me?”
“Which agent actually calls you back?”
“Which boutique firm understands small businesses?”
McKinsey warns that 20–50% of traditional search traffic is at risk as AI results answer questions without sending people to your site. Translation: your online reputation and signals now matter as much as your website, sometimes more.
To read the full post, visit the MyBFF Social blog or watch on MyBFF Social YouTube below or listen to the MyBFF Business Leaders podcast wherever you get your podcasts.
Real‑world credibility: still the engine: Here’s the twist: most of what gives you online credibility starts in the real world.
On the MyBFF Social blog, client stories show the pattern: businesses earn trust by delivering responsive service, honest advice, and measurable results—and then use digital channels to document that success. One campaign that beats industry response rates by 265% becomes proof you can point to online.
Real‑world credibility looks like:
* Showing up on time.
* Doing the work you promised.
* Fixing mistakes fast.
* Being the person people refer with zero hesitation.
Online credibility is just that reputation, amplified and searchable.
Drive down overhead costs and move your business forward with MyBFF Social today. Check out our Digital Marketing Mastery Program today. Contact Matt Gentile, CEO, today at 412-477-3349 or email matt@mybffsocial.com or schedule a consultation via: https://calendly.com/mybffsocial.
