In today’s digital landscape, having a verified and optimized Google My Business (GMB) profile is no longer optional – it’s a necessity. Google’s recent updates have made this clearer than ever. Now, if you want to run Local Service Ads (LSA), you must have a verified GMB. This move underscores Google’s push to make GMB the central hub of local business information. Whether it’s driving traffic through ads or influencing AI-generated search results, GMB is at the heart of local search visibility.
To read the full article, visit the MyBFF Social Blog.
