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In today’s real estate, home services, and financial sectors, artificial intelligence is not just another passing technology trend—it’s quickly becoming the foundation for any growth-minded broker or agent. The professionals who understand and act on AI’s capabilities are already speeding ahead, creating more content, building stronger relationships, and securing more deals—all while saving time.

Here’s how to start harnessing AI’s potential in real estate and sales, with practical advice and never-outdated takeaways for professionals ready to move fast, think bigger, and close smarter.

To read the full post, visit the MyBFF Social blog or watch on MyBFF Social YouTube below or listen to the MyBFF Business Leaders podcast wherever you get your podcasts.

Make AI Work for You—Not the Other Way Around

“AI doesn’t replace the agent or broker—it amplifies them,” says Matt Gentile. “With the right system, you don’t just keep up with the digital age—you set the pace. From automating mundane tasks to personalizing your entire marketing pipeline, AI allows you to focus energy where it matters: client trust, market expertise, and powerful storytelling.” (www.mybffsocial.com)

Start by integrating AI one workflow at a time. Train it with your best work, review the output, and keep personalizing. Before long, your brand will be known for both speed and quality—turning every conversation into a sales opportunity.

Drive down overhead costs and move your business forward with MyBFF Social today. Check out our Digital Marketing Mastery Program today. Contact Matt Gentile, CEO, today at 412-477-3349 or email matt@mybffsocial.com or schedule a consultation via: https://calendly.com/mybffsocial.



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