When Richard Mille arrived at Baselworld in 2001, THE watch trade show from 1917 until 2019, the watch world was ill-prepared for the future that Richard Mille envisioned. He saw a future in which sports watches, using innovative materials that were both durable and lightweight, and watches with rubber straps and fabric straps would be a normal part of everyday dress. He brought a new design language, new materials, and a new approach to watchmaking that would breathe new life into traditional watchmaking.
In short, Richard Mille changed the game.
In this Episode of Forward Momentum, we will learn about Richard Mille, the brand’s rise to prominence, and how Richard’s interest in cars led his brand to be one of the most recognizable forces in motorsport today.
