Jason Haas is a second‑generation proprietor of Tablas Creek Vineyard in Paso Robles, California, where he serves as Partner and General Manager. Raised immersed in the wine world, Haas accompanied his father, Robert Haas, the founder of Vineyard Brands and co‑founder of Tablas Creek, on numerous buying trips to Europe.
Under his stewardship, Tablas Creek has continued to flourish as a benchmark for Rhône‑style wines in California. Haas has taken the winery’s sustainability mission to new heights, guiding it through certifications including biodynamic farming and, most notably, becoming the first U.S. winery to earn Regenerative Organic Certified status.
In addition to his role at the winery, Haas has played influential leadership roles within the industry. He served as president of the Rhone Rangers, contributed on the boards of Free the Grapes and the Paso Robles Wine Country Alliance, and has been recognized by peers as the 2015 Paso Robles Wine Country Industry Person of the Year and the 2017 San Luis Obispo County Wine Industry Person of the Year. In 2022, Food & Wine Magazine honored him as a Drinks Innovator of the Year.
Beyond the vineyards, Haas has established himself as a prolific writer and speaker. His articles have been published in Wine Business Monthly, Wines & Vines, Decanter, and others. As principal author of the Tablas Creek blog, which has been nominated eight times and won twice for Wine Blog Awards’ “Best Winery Blog”, he combines thoughtful commentary with a commitment to education and transparency.
