Democracy loses when lies get complicated and truth gets buried. Our job is to flip that. Keep it clear, human, and personal—because most Americans are not MAGA, and they’re tired of being treated like they don’t count. Across recent cycles, a super-majority of eligible adults did not vote for Donald Trump. Speak to them directly. Name the harm. Ask the question. Call the play.
Here’s the plain-English framework I use:
1) Health care—make it kitchen-table real
Stop calling it a “big ugly bill.” Call it what it does: the F**k Over America Act of 2025. If you pay $30/month for ACA coverage today and that spikes to $400, that’s groceries, rent, kids’ activities—gone. If cuts push your local hospital to close, your next ER might be 20 miles away. If a car crash hits your family and your plan no longer covers emergency care, you’re injured and in debt. Are you okay with that?
2) Community harm—name who pays
When federal layoffs target Black workers who earned those jobs on merit, families lose income, mortgages go unpaid, homes go vacant, neighborhoods slide, tax bases shrink, and everyone suffers. Are you okay with that? Say it plainly so people can see it, hear it, and feel it.
3) Talk to the real majority
Aim at the broad coalition: Democrats, independents, third-party voters, non-MAGA Republicans, and those who voted down-ballot but skipped the top line. Treat them with respect and clarity. Truth beats noise when it’s relatable.
4) Script the message with three moves
* Name the harm. “They’re stealing money out of your family’s budget to give it to the already rich spoiled people.”
* Ask the question. “Are you okay with that?”
* Call to action. “Vote, organize locally, and recruit three friends. We win when the non-MAGA majority shows up together.”
5) Tone: disciplined, not delicate
Be direct without being dull. Use vivid, lawful language and repeat the core stakes: health, money, safety, dignity, distance to care, and time to treatment. People don’t need white papers; they need sentences that land.
6) Close with consent over contempt
Authoritarians sell contempt: if you’re not with them, you don’t matter. We answer with consent: your voice decides. Make it simple. Make it personal. Then move people to act. I’ll keep doing my part—video by video, piece by piece. Join me.
Call to action: Share this, recruit three voters, and support pro-democracy organizing where you live. Visit www.futurepac.today and contribute to help us reach the Non-MAGA Majority voting community in advance of the 2025 and 2026 elections. Let’s make truth simple again—and win.
Eric Foster is a Co-Founder of The Future – Today & Tomorrow, an African American-founded Super PAC committed to protecting civil liberties and advancing inclusive economic and educational policies. The organization champions a democracy where every citizen can vote freely, safely, and without interference. Learn more at www.futurepac.today
About The Future - Today & Tomorrow
The Future - Today & Tomorrow is a Super PAC dedicated to the advancement and protection of civil liberties across the United States. We strive for a future where democracy is unassailable, and every citizen's right to vote is sacrosanct. Our mission is to ensure that technology serves to enhance, not inhibit, the democratic process, fostering a society where everyone has the freedom to choose their leaders without fear or interference. For more information about The Future - Today & Tomorrow, please visit https://www.futurepac.today/
Thanks for reading! Subscribe for free to receive new posts and support my work.
Thanks for reading! This post is public so feel free to share it.
