Inspired by all the stupid Buick ads (and disturbing Volkswagon ones) playing throughout the NCAA Tournament, we decided to dedicate this week's episode to talking about advertising for books: whether it's worthwhile, how much it costs, why are book trailers a thing, who buys books because of ads on a subway, and if trailers/commercials for books are ever a good idea.
As one part of Tom's rave, we also talked a bit about our mutual friend Mark Binelli and his recent article for the New York Times Magazine on ADX, America's Toughest Federal Prison.
