Is SEO dead? Or is it evolving into something much bigger?
In this episode of The Ecommerce Revolution Podcast, Ramin sits down with Jairo Guerrero, co-founder of Organic Hackers, to break down what’s really happening in the world of AI-powered search.
We dive deep into GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and how tools like ChatGPT, Perplexity, and Google AI Overviews are reshaping how people discover, research, and buy products online.
This is a practical, no-hype conversation packed with real-world examples, clear explanations, and actionable advice for ecommerce entrepreneurs.
⏱️ Chapters & Timestamps
00:00 – Welcome to The Ecommerce Revolution Podcast
01:32 – Meet Jairo Guerrero from Organic Hackers
03:43 – What is actually changing in search because of AI?
06:19 – How ChatGPT breaks long prompts into search queries
09:53 – GEO vs AEO vs SEO: what really matters
12:16 – Why AI search expands SEO instead of replacing it
14:08 – Why “AI search” might be the only term that matters
18:59 – Why ICP and buyer persona come before any SEO strategy
20:44 – Content-market fit explained with real client examples
24:54 – Why publishing more content is often the wrong move
26:21 – Do keywords still matter in the age of AI?
29:43 – Search intent, keyword clustering, and how pages rank
33:18 – Transactional intent: Google vs AI tools
34:41 – Why some businesses don’t show up in ChatGPT at all
37:25 – Backlinks, PR, and context in AI search
40:56 – Why podcasts, newsletters, and social media matter more
43:54 – Multi-channel content strategy for AI visibility
46:37 – 3 on-page changes ecommerce brands should make today
50:33 – Reviews, navigation, and conversion optimization
52:02 – Reddit, communities, and AI visibility
56:15 – Reputation, trust, and community-driven content
57:30 – AI visibility tools and why small brands should be careful
59:56 – What actually matters for smaller ecommerce businesses
01:00:39 – The future of AI search and agent-driven commerce
01:03:48 – AI agents buying products for us
01:04:22 – Jairo’s one AI superpower wish as a marketer
01:05:43 – Where to find Jairo and Organic Hackers
01:09:15 – Final thoughts and wrap-up
🔗 Resources Mentioned
Organic Hackers: https://organichackers.com
Organic Hackers Newsletter: https://the.organichackers.com
Jairo Guerrero on LinkedIn: https://www.linkedin.com/in/jdguerrerovasquez/
AnswerThePublic: https://answerthepublic.com
People Also Ask: https://alsoasked.com/
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