In this episode of The New F*Word, host Colin Hewitt is joined by Mairianne Stewart, Fractional CFO at Plug-In Finance, to discuss her leap from big business to entrepreneurship, what she’s learned helping founders manage cash and growth, and why startups should never wait until it’s too late to bring in a fractional CFO.
What You’ll Learn:
* Why cash blindness is killing your startup faster than a bad product
* How to avoid the two-to-three-month onboarding tax when bringing in fractional finance support
* The hidden skill that fractional CFOs actually need that has nothing to do with accounting
* How to structure a fractional CFO practice so you’re not the bottleneck
* Why the corporate world and startup world are polar opposites
Mairianne Stewart is a fractional CFO with over 20 years of experience in FTSE-100 companies and four years providing strategic CFO services to ambitious SMEs. She helps growing businesses navigate complex financial, operational, and regulatory challenges without the need for a full-time CFO. From cash flow management to governance and scalable operations, Mairianne works with founders to professionalise their businesses and prepare them for the next stage of growth.
