Wendy Starland: Transforming Music with Blockchain and MusicSoul
In this episode of Old Men, New Money, hosts Phil Larmon, Ali Davoudi, and Douglas Borthwick interview Wendy Starland, a renowned singer-songwriter and co-founder of MusicSoul.
Wendy discusses her journey from being a Universal recording artist to discovering and developing Lady Gaga. She shares her diverse musical background and influences, including working with artists like Jack White, Sheryl Crow, and Wu-Tang Clan. Wendy delves into the problems in the music industry, such as monetizing music and the challenges artists face today. She introduces MusicSoul, a new music streaming platform she co-founded that aims to create a middle class for musicians by paying artists 70% of streaming and advertising revenues. The platform also integrates social media engagement, blockchain technology, and offers a marketplace. Wendy emphasizes the potential of MusicSoul to revolutionize the music industry by removing financial hurdles for artists and providing brands a new way to connect with consumers.
00:00 Introduction and Guest Introduction
00:38 Wendy Starland's Musical Journey
02:34 Discovering Lady Gaga
05:19 Music Industry Insights and Tokenization
08:25 Married to Music: A Personal Anecdote
13:05 Musical Inspirations and Career Highlights
19:47 Impact of Social Media on Music
22:25 Advice for Aspiring Artists
25:49 Introducing MusicSoul
26:45 The Harsh Reality of Music Streaming
27:35 Creating a Middle Class for Musicians
27:41 How AI Matches Artists with Brands
29:41 Advertising Integration in Music Soul
30:53 Global Reach and Licensing
32:06 Empowering Artists and Consumers
35:59 Building a Super App for Music
39:42 Challenges and Future Prospects
46:33 Engaging Brands and Investors
48:06 Conclusion and Contact Information
