In this episode, Devon O’Rourke, founder of Fluvio, shares why the push for ultra-simple messaging can actually hurt your credibility with technical buyers.
We discuss:
- Whether Gen AI is a strategic utility or a threat to deep thinking in product marketing
- Why the trend of simplistic messaging is a danger zone for sophisticated tech products
- Why it’s dangerous to solely rely on templates for product marketing activities
- Why LinkedIn influencers could be guiding you down the wrong path
- What makes a great product marketer
- Why go-to-market should be treated as a cyclical, always-on engine rather than a one-time launch event
Chapters:
(00:00) Intro
(00:42) Devon’s perspective on Gen-AI: Is it helpful or harmful?
(03:57) Lessons from Amazon’s writing culture and the "PR FAQ"
(07:09) How Fluvio uses custom GPTs for research and business development
(11:07) The Danger Zone: Why simple messaging isn't always effective messaging
(16:21) Escaping the competitive herd and finding your unique voice
(19:06) The risk of reducing strategic PMM work to rigid templates
(27:42) Defining the traits that separate a "good" PMM from a "great" one
(34:58) Understanding Fluvio’s cyclical "always-on" go-to-market engine
(41:14) The founding story of Fluvio and building a senior PMM consultancy
(50:59) Where to find Devon and Fluvio online
Where to find Devon:
LinkedIn: https://www.linkedin.com/in/devon-o-rourke-54028b34/
Website: https://www.fluviomarketing.com/
Where to find Josh:
LinkedIn: https://www.linkedin.com/in/joshua-chronister/
Newsletter: https://onmessaging.substack.com/
All On Messaging episodes: https://youtube.com/playlist?list=PLvzzQNjT_hfzRg4xGgHIqcOab9AdXxnpX&si=fhS4k_GINBvYOiai
Resources mentioned:
Books: Different: Escaping the Competitive Herd by Youngme Moon, Shoe Dog by Phil Knight, The Everything Store by Brad Stone.
Tools: ChatGPT (Custom GPTs), Windmill (AI Management Tool).
People: Liza Adams (Fractional CMO & AI Advisor).
Subscribe to On Messaging:
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For inquiries about sponsoring the podcast, email josh@onmessaging.com.
