When nonprofits, small businesses, and startups hit moments of transition, Katelyn McArdle is the person they call. In this episode, she joins Paul to unpack how and why she built Functional Authority LLC, her solo consulting business helping teams make better marketing and systems decisions—without becoming dependent on external help.
They dive into the business fundamentals no one talks about: the mindset needed to navigate layoffs, how to test-fit client relationships through free coaching, and the critical role of project-based pricing. Katelyn also reflects on her own early missteps, and shares advice for aspiring soloists on building proof-of-concept projects before going all-in. If you’ve ever felt stuck between full-time work and wanting something more flexible, this one’s for you.
The Journey is your builder’s reference library. Crack open the full archive here → https://6catalysts.substack.com/archive | Companion Post : https://6catalysts.substack.com/p/in-conversation-with-katelyn-mcardle
