Joe and Tom are joined by their former student, Max Iger. Max is currently with the Corporate Sports team at CAA Sports and was formerly a Basketball Operations Assistant at San Antonio Spurs. He talks about sports consumption trends among his Gen Z peers and also stresses the importance of wearing different hats in the sports industry. Connect - https://www.linkedin.com/in/max-iger-ba96aa150/ The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Karthik Iyer (@bykarthikiyer), Freddie Walker (@freddiewalks), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Pragna Prasanna, Breah Banks, and Lissa Ruiz.