Joe sits down with Jared Zwerling, founder and president of CloseUp360. The two talk about Jared's new startup, working with the NBA, and how athletes can tell their stories. Listen in to learn about how CloseUp360 is telling the stories of NBA players.
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The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19).
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