Reinventing Meetings: The Power of Effective Executive Briefings
James Sherrett discusses some common frustrations with meetings and argues for their potential efficiency when conducted properly. By exploring Slack's approach to transforming meetings into executive briefings, he demonstrates how thoughtful execution can drive business success. He highlights the collaboration between Slack's sales teams, Slack executives, and Slack customers to create effective briefings that help close deals. Key results of Slack's briefing process include a higher win rate for deals and significant contributions to annual contract value.
00:00 Introduction: the dreaded meeting
00:57 The case for effective meetings
01:23 Human nature and meetings
03:31 Steps to better ,eetings
05:04 Reinventing meetings as briefings
05:44 Collaborating with our 3 key groups
08:08 Examples of successful briefings
13:37 Results and reflections
15:33 Conclusion: finding competitive advantages in plain sight
