Slack's European Expansion Mission
James Sherrett narrates the journey to various European cities, from Dublin to London, Paris, and beyond, to promote and expand Slack. He details the challenges and successes of targeting tech-forward organizations, adapting to the unique nuances of over 20 smaller markets, and overcoming skepticism towards new, US technology. Sherrett emphasizes the importance of talking with customers, shares anecdotes from his travels, highlights internal challenges with hiring, and discusses balancing work with family life. This episode captures some key moments of the mission to introduce Slack to Europe.
00:23 Taking on the Mission: Spreading the Word About Slack
01:43 Carving off European markets: challenges and opportunities
02:33 Establishing a presence in London
03:33 Customer Success stories: Sky News, Ocado, and more
04:18 Hiring challenges and cultural insights
04:49 Meeting GE in Cardiff
06:20 TechCracker conference at Stirling Castle in Scotland
13:44 Struggling with work and family during travel
14:59 Reflections and personal sacrifices
16:22 Conclusion: the shared mission
