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Harnessing Innovation: Slack's Journey to Innovation Tours

James Sherrett narrates the journey of how Slack capitalized on the rising demand for Innovation Tours, turning it into a valuable business opportunity. Initially uncertain about the concept, Slack learned that Innovation Tours vary greatly, with companies, government agencies, consulting firms, and specialized tour companies organizing them. By assessing the benefits of these tours through a decision matrix, Slack hosted tailored visits, sharing their company culture and innovative practices. These tours increased visibility and led to significant business deals. Ultimately, the Innovation Tours fostered collaboration and showcased Slack as a leader in enabling organizational change.

00:00 Introduction: A Slack Story by James Sherrett

00:19 The concept of Innovation Tours

00:54 Understanding the demand for Innovation Tours

01:48 Different types of Innovation Tours

03:26 The value of Innovation Tours?

05:19 Slack's approach to Innovation Tours

06:53 A decision matrix for Innovation Tours

09:37 A memorable Innovation Tour experience

14:53 Lessons from Building a Culture of Innovation

18:37 The Impact of Innovation Tours



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