0:38 — The Official Photo and Slack launch event at Trinity College Dublin
1:22 — Meeting the Irish Prime Minister, cultural observations
2:32 — Media questions: jobs, hiring, and Ireland’s expectations
3:01 — The importance of PR and community in Slack’s early success
3:30 — Expanding the story for a broader audience, tech status in Europe
4:52 — Slack’s recognition in different cities and challenges in Europe
5:24 — What is Slack? Shifting the story to employment and growth
6:02 — Tech industry size in Dublin, yet battling local skepticism
6:49 — Outline of Slack’s European expansion strategy
7:16 — Building teams, market groupings, and EMEA offices
7:43 — Lessons in global market sizing and Europe’s complexity
8:10 — The US market advantage, cultural unity
9:02 — Pockets of Slack adoption in Sweden, Lithuania, Russia, UK
9:23 — Challenges in less receptive European markets
10:13 — Meeting LVMH in Paris, cultural nuances
10:49 — Berlin IT conference: demos, user engagement, and presentations
12:55 — Frankfurt: learning from German family businesses (Tand)
13:09 — Selling to skeptics, Bosch, Volkswagen, and progressivism
13:31 — Flashbacks to early Slack days, present challenges
13:52 — Helping customers build internal cases for Slack
14:12 — Presenting to a secretive client in London
14:33 — The Sovereign Military Order of Malta: unique client, no deal
14:56 — Realization: being used for a “bake off,” lessons learned
15:22 — Lessons: pre-qualify opportunities, know your customer
16:24 — Hostility to new software, communication concerns
16:47 — Relational tactics: comparing Slack to texting and news alerts
17:08 — The Maya principle: recalibrating “most advanced yet acceptable”
17:30 — Flailing, finding footing, and sales challenges in EMEA
18:09 — Next challenges: hiring expertise to change the leaderboard
18:30 — Bonus story: interviewing Ciaran Cheney, Slack’s future office manager
19:13 — Ciaran’s hiring, celebration at The Long Hall
20:09 — Looking ahead: hiring Irish hybrids, finding and addressing biases
