Welcome to Episode 31 of The Impactful Introvert Podcast! This is the fourth episode in my How to Sign a Client series, where I’m walking you through how to create a marketing strategy that aligns with your personality, lifestyle, and energy.
Today, we’re talking about one of the most important pieces of your marketing strategy: your client journey map. Instead of throwing yourself onto every platform and trying every strategy out there, understanding your client journey will help you focus on the right actions that bring in aligned clients without overwhelm.
What You’ll Learn in This Episode:✅ Why a clear client journey helps you avoid burnout✅ The two biggest marketing phases: getting visible and nurturing leads✅ How to simplify your marketing by focusing on platforms that fit you✅ The role of short-form vs. long-form content in building relationships✅ Why you need to include sales in your client journey—not just marketing
Action Steps:1️⃣ Map out how potential clients discover you (social media, referrals, collaborations, etc.).2️⃣ Define how you nurture them once they enter your world (email list, podcast, live content, etc.).3️⃣ Identify the next step that leads them to working with you (sales calls, DMs, webinars, etc.).4️⃣ Make sure your strategy includes both short-form & long-form content to deepen trust.5️⃣ Review your client journey regularly—it will evolve as your business grows!
Upcoming Event: Sales Call Success (April 8-10)If marketing is feeling more manageable but sales calls still feel awkward or unpredictable, then my Sales Call Success event is exactly what you need! Over three days, I’ll teach you:✔️ What to do before a sales call so clients show up already excited to work with you✔️ The key shifts during a call that make saying YES feel like the easiest choice✔️ The follow-up process that keeps hesitant leads from ghosting you🎟 Save your spot now → https://seemapateel.com/sales-call-success/
Resources & Links Mentioned:📩 Sign up for Sales Call Success → https://seemapateel.com/sales-call-success/📲 Follow me on Instagram for marketing & sales tips → instagram.com/seemapateelJoin the Conversation:What does your client journey look like? If you’re feeling unsure about it, let’s chat! Send me a DM on Instagram @seemapateel and let’s figure it out together.
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