EP28: {Damandeep Singh Soni, Marketing at WeCash, MilkBasket, Mobikwik}
Hi Stars!
This episode is going to be a little different from other Stars & Startups Episodes. Think of this episode as a Growth Masterclass.
Startups and businesses all too often don’t identify how to grow their users, plan acquisition and do things that help them grow during the early days. We explore a few concepts to help build the growth function, build trust with customers, demystify and think through concepts that you may have thought of as hard. I learned a lot from this episode, hope you do too.
As a bonus for you subscribers, I am organizing an AMA with Daman on the 15th of August. Email me on varunvummidi@gmail.com if you’re interested to participate.
It would be a 40 min session. Limited seats available! Yes, you can invite others too.
Damandeep blogs at https://www.damansoni.com/
Don’t forget to share the episode if you think it could add some value to others. Do write in to me or tweet at @varunvummidi if you liked this episode. Maybe we could do more such episodes exploring more such topics in the near future.
Stay Safe
- V
Timeline:
00:45 - Intro to Damandeep
01:01 - Framework for building Growth teams
09:55 - Growth lead as a bootstrapped company should be the founder
15:25 - Marketing is not Growth
18:46 - Who can apply the framework
21:14 - Building Trust for New Brands
24:43 - a. Treat organic customers in a special way.
b. Give customers a voice
27:05 - c. Creating authentic PR
30:50 - d. Social Proof
i. Soliciting those who are using your product
ii. Using logos of familiarity
37:32 - e. Customer Service
43:24 - Acquiring users without much $$
48:55 - Canva’s method of SEO
50:12 - Referrals & Word of Mouth
56:25 - Importance of writing a Blog
57:55 - Influencers, and how to identify an influencer
01:02:13 - Meetups, Freebies and using Testimonials to engage
01:13:42 - Creating KPIs for Growth & Marketing teams
01:21:04 - How to WOW the investor
