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Hey hey! Here’s the replay of my monologue :
focus primarily on Millennials and Gen Z in your marketing and sales at this point.
Generation Alpha (born ~2010-2024) Video first, interactive/gaming, very visual, mobile-native. (HubSpot Blog) Short, dynamic video content (think 10-30 s), strong visuals, participatory (“tap to choose”, “which avatar would you pick?”)
Generation Z (born ~1997-2009) Short-form video, authenticity, mobile social, highly visual, values-driven. (HubSpot Blog) Into Reels/Shorts/TikTok-style content: quick hook, strong emotion or surprise, heavy on metaphors of self-identity, interactive (polls, comment prompts).
Millennials (born ~1981-1996) Digital natives but still value depth; mix of video + long-form + community; authenticity + story matter. (webblazeagency.com) Content: mix short + medium length. Use value-driven stories, how-tos, behind-the-scenes.
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Generation X (born ~1965-1980) Mix of analog + digital; prefer informative, practical, trusted sources (webinars, blogs, email). (braveheartdigitalmarketing.com) Algorithmic content: slightly longer form works; but still need quick hooks. Use formats like short video to introduce a topic, then invite to deeper content (email, notes).
Baby Boomers (born ~1946-1964) Value trusted sources, simplicity, familiarity, deeper reading, email, long-form, clear language. (ContentGrip) Algorithmic rise: While older, they are on platforms (Facebook, YouTube).
Gen X is valuable (higher spending power, decision-making) but less focused on rapid platform shifts; their content preferences differ slightly.
older cohorts (Boomers) might engage less with newer formats or may prefer different types of messaging.
quick breakdown (save and tag a biz bestie) :
* Platform choice: For Millennials + Gen Z: Reels, Shorts, Threads, TikTok for grab-attention + Substack for depth. For Gen X, maybe Facebook/LinkedIn but less volume.
* Format & tone: Use short-form, punchy hooks (great for Gen Z). Combine with deeper essays, frameworks, and mastery topics (great for Millennials).
* Offer structure: Entry-level offering aimed at Gen Z (low cost, high value, building trust). Higher-ticket offer aimed at Millennials (younger career-advancers, ready to invest).
xo -
Jai
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