The future of healthcare won’t be won by apps alone—but by intelligent systems designed around people, not platforms. In this piece, I argue that the convergence of regulation, technology, and cultural readiness has created a once-in-a-generation opportunity to revolutionize personal health management. The key? Intelligent User Experience (IUX). When we design systems that learn from us, serve us, and protect our agency, we don’t just improve care—we redefine it.