🔥 Your CaronaTech WFH Help Kit
Dear WFH Brandhaccker,
Robb here, encouraging you modern marketers who drive brands amidst COVID-19 to continue to generate customer outcomes focused “technology-embracing” experiences - experiences which will help make their lives easier to get through this crisis.
Let’s go. 👉I want my insights, case studies and real-work examples to inspire you to empower your brands, to advance your marketing career and most importantly: get your customers productive. Let me know how you think this newsletter can be improved, simply hit reply or reach me here: @robbhecht. Thanks and #stopthespread
👉Your COVID-19 Caronavirus WFH Toolkit:
* Cocooning from Coronavirus has marketing effects
* Caronavirus spawns tech innovations
* Regular Updated List of Marketers’ Response to Covid-19
* 50 Ways Companies are Giving Back During Caronavirus
* 10 Tips For Preparing To Stay At Home Due To Coronavirus
* The Importance of Content Marketing During Caronavirus
👉PRODUCTIVE TAKEAWAY >>Making the shift to attention metrics yet? 50 must-know GenZ marketing stats. 5 trends changing digital marketing in 2020. With cookies gone, we marketers now shift to attention metrics. The Future Leader. In-housing will further affect agency leaders in 2020.
👉PRODUCTIVE TAKEAWAY>> Alexa provides drug info for patient users seeking real time information.
🛒 Need a bespoke/full strategy on Amazon? Hit reply and let us know.
👉PRODUCTIVE TAKEAWAY >>Taking the steps to relearn everything you knew about digital? Marketers learn to relearn the DoubleClick ID. How will an entire industry unlearn AdTech 101? New data improves customer connections. What is under the hood of a CDP? Cookie apocalypse forces profound changes in online advertising. Future proofing audience strategies as cookies crumble. Brands are probably paying multiple times for the same data. CDP vs CRM vs DMP. As Cookies Disappear, Omnicom Media Group Rethinks Context And Attention. Does data need a minder?
👉PRODUCTIVE TAKEAWAY >>Are you taking responsible AI seriously yet? TikTok vs. Snapchat, what marketers need to know. Google CEO: the U.S. could lose to China without the government’s help. Berkeley’s AI strategy course. 5 AI and analytics trends marketers and brands should be investing in. How companies should answer the call for responsible AI. How the Facebook algorithm works (2020). TikTok app shows unintentional bias. Programmatic now 85% of all U.S. ad buys. Why AI means the return of contextual targeting.
👉Share Your AI Transformation Story here 🤖==>ps. Eric Schmidt, Google’s CEO agrees with me here
👉PRODUCTIVE TAKEAWAY >>> Is your enterprise ready for D2C? D2C in a nutshell. D2C startups still paving way for legacy brands.
👉Share your D2C Brandhacker Story here
👉PRODUCTIVE TAKEAWAY >>Look to India as the next digital innovations hot spot? Is China watching us through our IOT devices? China goes “Robot” during Coronavirus. Coronavirus sparks at-home fitness craze in China. Reddit CEO says TikTok is effectively, spyware. Huawei opens retail store in Barcelona, across from Apple Store. TikTok vs. Instagram, is it taking over the U.S. market? Why India is the new hotbed of experimentation. Understanding TikTok & China Big Tech.
👉PRODUCTIVE TAKEAWAY >>>WeChat mini programs move offline business online during coronavirus.
Thanks for subscribing. Say hello. I want to hear from you! If you have tips or feedback, just hit reply, or email me at robb.hecht@gmail.com
Best, Robb
Send some ❤️ & simply retweet this if you’re on Twitter. Thanks
