🔥 🏖️ purpose driven marketers, future of CX, 2020 strategies, ⏰ TikTok + social commerce, AI ends 💰capitalism? ‘After’ influencers; China’s social landscape
Asking what’s the big deal and why marketers should care, Get Customers Productive (让客户富有成效) is a ‘translating trends into actions’ podcast/newsletter by Robb Hecht that marketing execs read to help empower their brands, marketing careers and their customers - keeping them ahead of actionable marketing tips on societal automation, social commerce, customer success, data strategy and AI algorithmic CX advancements coming out of Amazon, Facebook, Apple, Google + China’s BAT (Baidu, Bytedance/TikTok, Alibaba, Tencent/WeChat). Let me know how you think it can be improved, simply hit reply or reach me here!
👉We’re on a hunt for insights…visit D2C Brandhacker Stories Now - and provide your D2C brand building, digital transformation, eCommerce & subscription marketing insights and tips. As the D2C marketplace gets ever more crowded, what marketing leaders, stories and insights you feel other marketers should take note of?
👉Hello Automated Marketer,
WHAT’S THE BIG DEAL? Per Forrester’s “The Future of CX” report, brands will need to emphasize context over channels as omni-channel retail becomes more prominent. Loyalty continues to decline among consumers from Generations X through Z as they increasingly make values-based decisions.
WHY SHOULD MARKETERS CARE?: LuxuryDaily put it this way: brands that stress authenticity and transparency are winning over consumers, finding that consumers would change their loyalty if they found another brand that better aligns with their values.
👉Why the Future of Brick & Mortar Isn’t About Sales. LINK
👉Marketers: Don’t Use 2010 Strategies in 2020. LINK
👉Influencer Marketing Has Peaked; Here’s What’s Next. LINK
👉Creating A Roadmap for a Company’s Transition to Digital. LINK
👉Congress Introduces the “Filter Bubble Transparency Act”: LINK. WHAT‘S THE BIG DEAL? Recognizing it’s easier to passively accept reinforcement of our beliefs than to proactively explore avenues that might lead to negating them, Congress is catching on to the power of social algorithms and how they may persuade American citizenry -with a proposed law which attempts to fix the filter bubble problem offering users to decline to be served content based on data. WHY SHOULD MARKETERS CARE?: The U.S. Congress grapples with the issue of what’s OK to say (for money or not) on Facebook. As MediaPost’s Ted McConnell reminds us, “They should be reminded that the right question is not only whether Facebook has editorial obligations or rights. The higher order question is how information impinges on society, the national interest, and the Constitution. What should we control? What safeguards should we institutionalize?”
👉Social Media Is In Crisis Mode. LINK.
👉How the TikTok Algorithm Works. LINK
👉Gartner’s ‘Cool Vendors in AI Marketing’. LINK
👉Facebook Launches TikTok Competitor, Reels. LINK
👉AI Will Spell the End of Capitalism. LINK.
👉When Algorithms Decide Whose Voices Will Be Heard. LINK
👉Have you downloaded Forrester’s Automation Framework yet? LINK
👉4 Ways TikTok’s Ad Products Benefitted from Competitors Mistakes. LINK
👉The Dark Psychology of Social Networks. LINK
👉How do TikToker’s Make $? LINK
👉Emotional Connection is Key to Standing Out on WeChat Programs. LINK
👉New Sites Help Customers Make Sense of the Number of D2C Startups. LINK.
👉What’s the Future of eCommerce? LINK
👉China transitions to cashless society. LINK
👉 China Social Landscape - from Kantar. LINK
👉China Throws Its Weight Behind AI and Blockchain to the World’s Tech Leader. LINK
👉The US needs to copy China’s tech strategy to remain the top economy in the world. LINK
👉L2’s Danielle Bailey on China’s Retail Future. LINK
👉TikTok Tests Social Commerce. LINK
👉Forrester’s Redefinition of the CMO Role. LINK.
👉 CMOs Are In A Fight for Survival. LINK
👉Silicon Valley Slumps in Sustainability Supremacy. LINK.
👉Can China Balance Consumerism with Sustainability? LINK
👉SoapBox: Become A Better Manager. LINK
👉Taskade: Write. Work. Chat. Get Things Done. LINK
👉Take part in the #TakeAISeriouslymovement toward a U.S. digital transformation: Take AI Seriously is a "let's get serious" call-to-action for American government, industrial & education policy makers & U.S. business leadership to take a proactive role in providing a vision and executional process for U.S. technology leadership
👉Got Feedback or news? Hey, thank you for reading. 👨I’m @robbhecht - your Get Customers Productive modern marketing coach. Fancy sending some feedback on how we can make GCP better for you? I’m honored that you’re reading, and delighted that I am learning from you all. Tell me what you’re working on and let’s capture you in our next episode.
Have a great week - Coach Robb
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