🔥 🏖️ future of CX, brand authenticity & transparency, developing ‘amazon only’ products? alibaba’s leadership, instagram hacks, wechat for business
Hi, I’m Robb Hecht, exploring how to inspire marketing leaders to continually leverage new customer expectations and technologies to get customers productive. I try to ask what’s the big deal and why marketers should care, translating trends into action to support, inspire and motivate leaders like you around topics like societal automation, social commerce, new retail, customer success, data strategy and AI algorithmic CX. Let’s go! 👉I hope my insights, case studies and real-work examples inspire you to empower your brands, marketing career and your customers! Let me know how you think it can be improved, simply hit reply or reach me here: @robbhecht
👉Hello Automated Marketer,
WHAT’S THE BIG DEAL? Per Forrester’s “The Future of CX” report, brands will need to emphasize context over channels as omni-channel retail becomes more prominent. Loyalty continues to decline among consumers from Generations X through Z as they increasingly make values-based decisions.
WHY SHOULD MARKETERS CARE?: LuxuryDaily put it this way: brands that stress authenticity and transparency are winning over consumers, finding that consumers would change their loyalty if they found another brand that better aligns with their values.
👉D2C brands: faster than legacy, but surprisingly traditional. Adidas over-invests in digital performance marketing, to the detriment of its branding goals. Read about the Rise of D2C. How one company is building brands to only sell on Amazon? Curious how to calculate your CLV and learn what it shows about the health of your business?
👉Instagram Marketing Hacks: How to Beat the Instagram Algorithm in 2019. Facebook reveals how its A.I. decides what to recommend on Instagram. TikTok tests social commerce functionalities. Are you a TikTok newbie? Read TikTok for beginners; How to use TikTok. TikTok is reportedly considering a rebrand in the US to shed its Chinese roots. Amazon is home to businesses that turn TikTok memes into merchandise. Everything you wanted to know about the social algorithms & more there too. Learn how to use Twitter data to shatter conventional thinking. PS.Goodbye Cookies; Hello Contextual?
👉 China’s Internet is Flowering: as Azim Azahr said: WeChat’s domination of the Chinese internet is well understood, and Western internet giants are taking note. ‘For decades, the online infrastructure—from design to programming languages to wireless protocols—came from the West... For the first time, a Chinese concept is taking on that role. With WeChat mini-programs, we’re seeing a technology copied not to China, but from China. Read: Tencent Vs. Alibaba. Alibaba’s digital transformation infrastructure is digitally transforming China.
👉WeChat Pay Wins Innovation Awards. WeChat is Censoring U.S. Citizens? WeChat for business: what marketers need to know
👉The Anti-Extinction Roadmap for Modern marketing professionals. Traits You Need to Be A Modern Marketer. CMOs are in a desperate fight for survival; read: “Successful CMOs will no longer be exclusively focused on marketing but will be centrally responsible for "customer obsession" by expanding their control to also include customer experience, company values, brand innovation and employee experience.” How to do strategic planning like a futurist. How anyone can use data science in marketing for better results. What to expect in marketing in 2020 (via WARC). Feeling prepared?
👉The Omnichannel Trap.Nobody would seriously propose an "omni-product" strategy, would they? 50 Stats from Blake Morgan which prove the value of customer experience. (We love you, Blake).
👉We’re on a hunt for insights…visit D2C Brandhacker Stories - and provide your D2C brand building, digital transformation, eCommerce & subscription marketing insights and tips. As the D2C marketplace gets ever more crowded, what marketing leaders, stories and insights do you feel other marketers should take note of?
👉Take part in the #TakeAISeriously movement toward a U.S. digital transformation: Take AI Seriously is a "let's get serious" call-to-action for American government, industrial & education policy makers & U.S. business leadership to take a proactive role in providing a vision and executional process for U.S. technology leadership
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