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🔥 side hustle tips+subscription economy index+Shopify taking on Amazon+headless commerce+China’s influencer economy+WhatsApp the next big thing?

Hi, I’m Robb Hecht, inspiring marketing leaders like you to generate customer outcomes focused marketing experiences which embrace technology. How do I do this for you? I curate content and translate trends from what I read into action to provoke, support, inspire, develop insights, observe trends and motivate you around topics like societal automation, stakeholder capitalism, social commerce, new retail, customer success, data strategy and AI algorithmic CX.

Let’s go! 👉I hope my insights, case studies and real-work examples inspire you to empower your brands, marketing career and your customers! Let me know how you think this newsletter can be improved, simply hit reply or reach me here: @robbhecht. Thanks and speak soon!

👉Hello Automated Marketer, our key pillars this week:

* The “Big Idea” isn’t enough, says Martin Sorrell. It’s more about how it’s deployed.

* The rise of Content-Driven Campaigns

👉The D2C ‘in app’ brand wars? Yes apparently CAC costs are souring on traditional channels, the solution: emerging channels, e.g. ‘in app”. Optimizing your Instagram Strategy. TikTok’s new platform options. The secret to TikTok: “digital crack cocaine”. The Subscription Economy Index. Every marketer should think like a D2C marketer. D2C brands spending 41% of their budgets offline. D2C Brands Showing Their Viability. But, D2C Brands Hit A Revenue Wall in 2020?

Whose going to Adweek’s Challenger Brands? (I’m not, unless you have an invite?)

👉PS. What’s your D2C Story? We’re on a hunt for insights…visit D2C Brandhacker Stories - and provide your D2C brand building, digital transformation, eCommerce & subscription marketing insights and tips. As the D2C marketplace gets ever more crowded, what marketing leaders, stories and insights do you feel other marketers should take note of?

👉The Future of eCommerce; Shopify is trying to take on Amazon. DNVBs find friction in Amazon experiences and seek to fill the gaps they find. What you need to know about Headless Commerce. When Amazon takes over your brand.

Need a bespoke/full strategy on Amazon? Hit reply and let us know.

👉What does the 2019 AI Index tell us?

👉PS. Take part in the #TakeAISeriously movement toward a U.S. digital transformation: Take AI Seriously is a "let's get serious" call-to-action for American government, industrial & education policy makers & U.S. business leadership to take a proactive role in providing a vision and executional process for U.S. technology leadership

👉 AdExchanger’s coverage of China Digital. 10 Trends for Chinese eCommerce in 2020. The Future of Influencer Marketing is in China. China’s Ad Agencies Lose Lead to Influencer Led Creative Studios. 5 Chinese Marketing Terms You Must Know. The Future of America’s Contest with China.

👉Copying WeChat: Facebook is monetizing WhatsApp. WhatsApp could be the next big thing for digital marketers.

👉Want to be a side hustler? <==here’s a cool toolbox. 3 Evolving Social Media Trends for 2020. What does 2030 Look like for digital marketing? Advertising makes us unhappy? Developing a data driven product. Modern Marketing Trends to Note for 2020. The designers, brands and platforms to look for in 2020.

Thanks for stopping by. And please say hello!

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