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😷the covid marketing pivot: 🛍️ bezonomics, ⛹️ D2C: thrive or dive; 🐿️ purple squirrel career goals, ☺️ gratitude, 📦warp speed digital transformation

Hello WFH 👷 Automated Marketer,

Robb here, today I'm sending out a special thank you to those who work in healthcare, delis, grocery stores, pharmacies, home-delivery and take-out services: We see you. We appreciate you. Meanwhile, I encourage you modern marketers who drive brands forward amidst COVID-19 to continue to generate customer outcomes focused “technology-embracing” experiences - experiences which will help make their lives easier to get through this crisis. One example: Goggles for Docs.

My purpose: 👉To help you make smarter marketing decisions, I provide you bi-monthly marketing insights, case studies, lessons and action item assignments to inspire you, to empower your brand, advance your ‘purple squirrel’ digital transformation marketing career and most importantly: get you & your customers productive. Let me know how you think this newsletter can be improved, simply hit reply or reach me here: @robbhecht. Thanks and #stopthespread

👉The Covid Marketing Pivot: Short or New Normal

A crisis like the COVID-19 outbreak shows that traditional businesses can no longer thrive in a dynamic age when digitalization is rewriting the rules of engagement; the old-school way will bring a wave of bankruptcies and only innovative enterprises might survive and bloom during this trying time. What we’re seeing in the pivot:

* Brands need new positioning for the new normal

* Don’t waste a good crisis (surveillance capitalism no longer seen as exploitative, but rather essential to virus tackling; repositioning BigTech as ‘trustworthy’ suggested)

* D2C Creative Action Plan -rapidly evolving messaging during Coronavirus.

* CMOs are having to lead in new ways through Coronavirus

* Is coronavirus pandemic accelerating the digitalization and automation of cities?

* How gratitude can help D2C marketers combat COVID-19 challenges

* How Covid has impacted media consumption

* 5 startups seeing a COVID-19 upwardly bounce in business

👉PRODUCTIVE LESSON #1 & ACTION ITEMS >>How the ad industry can turn this recession into an advantage. Coronavirus will accelerate digital transformation. How marketers now need to stay connected to consumers. Digital media changes course on content. How to manage a multi-million dollar account from your sofa. Social Media’s boost during COVID-19 won’t spare it some pain. You don’t need a CMO. Building Brand Communities: How Organizations Succeed by Creating Belonging. The new 5 Ps of marketing.

👉PRODUCTIVE LESSON #2 & ACTION ITEMS >> Read: Bezonomics: How Amazon Is Changing Our Lives and What the World's Best Companies Are Learning from It. How Delivery helped China manage Coronavirus. Amazon starts selling Amazon Go technology to other businesses.

🛒 Need a bespoke/full strategy on Amazon? Hit reply and let us know.

👉PRODUCTIVE LESSON #3 & ACTION ITEMS >> U.S. government launches a data strategy. W3C Business Group Will Petition Google To Postpone Killing Third-Party Cookies In Chrome Due To COVID-19. In a cookie-less world, media experience will be king. How Covid 19 has made data experts the new-age social media influencers. Data capital: the cornerstone for modern marketing.

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👉PRODUCTIVE LESSON #4 & ACTION ITEMS >>Why don’t we just ban targeted adversing? How psychological targeting can be used for good. The ladder to AI. Have you tried Instagram’s co-watching tool? Facebook is back in favor. AI’s role in retail. YouTube and TikTok creators pivot to DIY face mask tutorials.

👉What’s Your AI Transformation Story?🤖==>ps. Eric Schmidt, Google’s CEO agrees with me here

👉PRODUCTIVE LESSON #5 & ACTION ITEMS >>> The status of subscription boxes. Will D2C brands pull out ahead ‘post Covid’? Why D2C brands should think app first. D2C brands brace for hard knock lessons. 5 Ways to Get Into the Subscription Economy.

👉What’s Your D2C Brandhacker Story?

👉PRODUCTIVE LESSON #6 & ACTION ITEMS >> China developed a Twitter propaganda machine, then let it loose on Coronavirus. Why Alibaba holds the key to global economic recovery. Open AI structure to boost innovation in China. How Chinese retailers used digital tactics to survive the coronavirus crisis. Will the Coronavirus Change the Way China’s Millennials See Their Country? The supply chain of the future is China.

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👉PRODUCTIVE LESSON #7 & ACTION ITEMS >>>How to move to a WhatsApp business account. Reasons your marketing strategy must include WhatsApp right now. WhatsApp is at the center of the Coronavirus response. Startup founders are building companies on WhatsApp.

Thanks for subscribing. Say hello. I want to hear from you. If you have tips or feedback, just hit reply, or email me at robb.hecht@gmail.com. Meanwhile, take care of yourself out there. #besafe #stayhealthy

Best, Robb

Send some ❤️ & simply retweet this if you’re on Twitter. Thanks