Welcome to Intelligent Think, the podcast in which we explore what makes ideas great, how we can make our thinking better, and why it’s so important to share your ideas with the world.
In this episode, Christina and Verity chat about:
* What people most often want their book to achieve – and the realities behind those expectations
* Why a book is an accelerator for your thought leadership (but doesn’t replace all the other activities!)
* How to connect your book strategically to your business, speaking, or consulting work
* The difference between writing a book to sell copies versus writing one to spark change and grow your influence
We couldn’t create this podcast on our own (no really, we couldn’t!), so massive thanks to:
* Lochana Media (video production)
* Geoff Ong (theme music: Massachusetts Avenue, published by Songbroker)
* Our team at Intelligent Ink
* And you, for listening!
