For this episode of the Book Marketing Success Podcast, I interview Grant Ferry, the author of The Innovation Opportunity: Getting started with business innovation and moving beyond survival!
Here are a few of the questions we covered in this podcast. Note: Most book authors are owner-operators. That means that they need to innovate to create the best books, publish those books in a new way, and market those books with new passion and foresight.
In basic terms, what is innovation?
What is the innovation imperative?
Why do owner operated businesses innovate less than larger business?
What are the biggest mistakes made by owner operated businesses when it comes to innovation?
What are the biggest weaknesses smaller businesses have when it comes to innovation?
What strengths do smaller businesses have when it comes to innovation?
What are the key elements of engaging in effective and efficient ongoing innovation?
What is the innovation opportunity for owner operated businesses?
How should owner operated business get started with innovation?
What should book authors do to innovate?
Listen in to hear Grant’s answers to these questions!
