Phil Singleton, host of the Local Business Leaders Podcast and co-author of SEO for Growth, interviews Jon Schram, chief marketing officer of the Purple Guys tech support company.
Why Write a Book?
The key points on becoming a bestselling author on Amazon start at 11:35. Why write a book: Up your E-A-T score for expertise, authoritativeness, and trustworthiness.
10 Steps to Create Authority
Here are the 10 steps to creating authority for you and your book using an SEO-driven authority campaign. Use blog posts to write your book, section by section. Or use podcast episodes to record and write your book, section by section.
11 Steps to Optimizing Your Book on Amazon
And here are eleven steps to optimizing and marketing your book via Amazon. They use the example of Jon’s book, I.T. Support Selection Made Simple: How to get friendly, reliable support for a more productive day.
Here, again, is Jon Schram’s book, I.T. Support Selection Made Simple: How to get friendly, reliable support for a more productive day:
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