Here is some writing advice from Thom Merrilin, a storytelling character from A Memory of Light, book 14 of The Wheel of Time series by Robert Jordan and Brandon Sanderson. I put it into a song. Source: https://bookmarketingbestsellers.com/writing-advice-from-the-wheel-of-time-series
Great Ballads lyrics
If you use the words people expectthey grow boredA great ballad needs to be unexpectedNever be expectedNever be expected
When people start to expect youwhen they start to anticipateYour flourishes and your bowsTo look for the ball you had hiddenThrough sleight of handOr to smile before you reachedThe twist line of your tale
When such are the expectationsit is time to pack up your cloakbow once for good measureand stroll awayAfter all, that was whatthey’d least expect you to dowhen all was going well
If you use the words people expectthey grow boredA great ballad needs to be unexpectedNever be expected
A great ballad needs to be unexpectedStroll awayStroll awayStroll awayA great ballad needs to be unexpectedGood-byeGood-bye
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